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- Question 1 of 25
1. Question
Which of the following should Wealth Managers have a clear view on, for CRM to work?
CorrectIncorrect - Question 2 of 25
2. Question
Which of the following CRM dominant characteristic is a core customer-centric business strategy that aims at winning and keeping profitable customers
CorrectIncorrect - Question 3 of 25
3. Question
Which of these is not a part of influence market ?
CorrectIncorrect - Question 4 of 25
4. Question
Which of the following is the last phase in CRM implementation ?
CorrectIncorrect - Question 5 of 25
5. Question
____________occurs when the customer is not fully sure that the product will do what is required.
CorrectIncorrect - Question 6 of 25
6. Question
The first step in the market segmentation process is to
CorrectIncorrect - Question 7 of 25
7. Question
Company’s “Customer Relationship Capital” is another name of
CorrectIncorrect - Question 8 of 25
8. Question
_____________offer a second-level indicator of advertisement effectiveness.
CorrectIncorrect - Question 9 of 25
9. Question
_______ are generally easier to break than structural bonds.
CorrectIncorrect - Question 10 of 25
10. Question
The main drawback of CRM is
CorrectIncorrect - Question 11 of 25
11. Question
Which of the following is not correct about Analytical CRM?
CorrectIncorrect - Question 12 of 25
12. Question
The core processes involved in paynes’s model include
CorrectIncorrect - Question 13 of 25
13. Question
______________are generated by existing, satisfied customers through their unpaid advocacy. Word-of mouth is recognized as powerfully persuasive because it is regarded as being independent and unpaid.
CorrectIncorrect - Question 14 of 25
14. Question
_________are attributes and variables that can significantly impact business outcomes.
CorrectIncorrect - Question 15 of 25
15. Question
Conspire with competitors to restrain competitive behaviour is known as
CorrectIncorrect - Question 16 of 25
16. Question
The individual investor’s optimal portfolio is designated by
CorrectIncorrect - Question 17 of 25
17. Question
Which of the following is not a CRM industry best practice?
CorrectIncorrect - Question 18 of 25
18. Question
“_____________ is the process of establishing and maintaining business-related personal relationships.”
CorrectIncorrect - Question 19 of 25
19. Question
____________ are found in positive interpersonal relationships between people on both sides of the customer-manager equation.
CorrectIncorrect - Question 20 of 25
20. Question
In buyer decision process, percentage of potential customers in a given target market is called
CorrectIncorrect - Question 21 of 25
21. Question
What type of organizations can benefit from CRM?
I) Small and medium-sized companies
II) Corporations, associations
III) Internet-based retailers, fund-raising organizationsCorrectIncorrect - Question 22 of 25
22. Question
The model’s authors prefer to describe their model as a customer management model, omitting the word ‘relationship’. At the heart of the model they depict a series of activities that companies need to perform in order to acquire and retain customers. The model features people performing processes and using technology to assist in those activities. This model is
CorrectIncorrect - Question 23 of 25
23. Question
Which of the following are useful in customer portfolio management?
I) Market Segmentation
II) Sales Forecasting
III) Activity-based Costing
IV) Customer Lifetime Value EstimationCorrectIncorrect - Question 24 of 25
24. Question
Which of the following attributes of CRM influence Customer Experience?
I) Usability – ease with which CRM application is used
II) Flexibility – alternatives available to the user at any given time
III) Performance – Response times, integration process, online user experience
IV) Cost – Financial resource spent to set up CRMCorrectIncorrect - Question 25 of 25
25. Question
A business network is made up of
I) Nodal Companies
II) Organizations
III) Individuals
IV) The relationships between themCorrectIncorrect