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Question 1 of 25
1. Question
Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as
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Question 2 of 25
2. Question
Retention, acquisition and some add-on spending together makes up
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Question 3 of 25
3. Question
Which of the following is part of establishing a customer retention program?
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Question 4 of 25
4. Question
With a niche market business strategy, the focus is on
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Question 5 of 25
5. Question
What is the marketing channel that involves no intermediaries to made their products available to final buyers?
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Question 6 of 25
6. Question
In marketing intermediaries, way of distribution in which few dealers distribute company’s product in selective territories is classified as
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Question 7 of 25
7. Question
In marketing channels, conflict occurs in marketing channels working at same level is classified as
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Question 8 of 25
8. Question
Type of channel arrangement includes
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Question 9 of 25
9. Question
Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as
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Question 10 of 25
10. Question
Integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as
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Question 11 of 25
11. Question
Which of the following consists of a group of customers who share a similar set of needs and wants?
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Question 12 of 25
12. Question
System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called
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Question 13 of 25
13. Question
Which of the following combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice?
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Question 14 of 25
14. Question
What is the method of determining the promotion budget is criticized for viewing sales as the determiner of promotion rather than as the result?
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Question 15 of 25
15. Question
Wealth managers of a firm involved in international trade need to be concerned with what type of issues?
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Question 16 of 25
16. Question
The importance of studying international finance has grown significantly since the 1970s. Which of the following events provides an example of the importance of understanding international finance
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Question 17 of 25
17. Question
Which of the following can also plays a key role in addressing the wealth management industrys ethical concerns?
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Question 18 of 25
18. Question
Which of the following can be the cost and complexity of reversing or changing an outsourcing relationship?
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Question 19 of 25
19. Question
What is/are the basic IT organisational model/s?
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Question 20 of 25
20. Question
Ability of an organization to generate revenue with appropriate cost structure results in
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Question 21 of 25
21. Question
Strategies are actions to deliver and it captures value created in
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Question 22 of 25
22. Question
In this model private client and Institutional asset management are kept entirely separate. This typically enables greater private client product customization and a closer relationship between client, relationship manager and portfolio manager.
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Question 23 of 25
23. Question
This is a centralized asset management function serves the Institutional and private client distribution channels.
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Question 24 of 25
24. Question
One specific area that has been receiving increasing attention from wealth managers is
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Question 25 of 25
25. Question
____________ is where a universal private banking package covers all major processes and functions of the private banking operations. There are only a few satellites for special purposes (e.g. regulatory reporting).
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