L2 Unit – 9 – Quiz

Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

Retention, acquisition and some add-on spending together makes up

Which of the following is part of establishing a customer retention program?

With a niche market business strategy, the focus is on

What is the marketing channel that involves no intermediaries to made their products available to final buyers?

In marketing intermediaries, way of distribution in which few dealers distribute company’s product in selective territories is classified as

In marketing channels, conflict occurs in marketing channels working at same level is classified as

Type of channel arrangement includes

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

Integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as

Which of the following consists of a group of customers who share a similar set of needs and wants?

System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

Which of the following combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice?

What is the method of determining the promotion budget is criticized for viewing sales as the determiner of promotion rather than as the result?

Wealth managers of a firm involved in international trade need to be concerned with what type of issues?

The importance of studying international finance has grown significantly since the 1970s. Which of the following events provides an example of the importance of understanding international finance

Which of the following can also plays a key role in addressing the wealth management industrys ethical concerns?

Which of the following can be the cost and complexity of reversing or changing an outsourcing relationship?

What is/are the basic IT organisational model/s?

Ability of an organization to generate revenue with appropriate cost structure results in

Strategies are actions to deliver and it captures value created in

In this model private client and Institutional asset management are kept entirely separate. This typically enables greater private client product customization and a closer relationship between client, relationship manager and portfolio manager.

This is a centralized asset management function serves the Institutional and private client distribution channels.

One specific area that has been receiving increasing attention from wealth managers is

____________ is where a universal private banking package covers all major processes and functions of the private banking operations. There are only a few satellites for special purposes (e.g. regulatory reporting).