L2 Unit – 9 – Quiz - Wealth Management Course that Top Wealth Managers Swear By

Question 1 of 25

1. Question

Retention spending level and retention rate is influenced for dimension of customer lifetime value is classified as

Add-on Spending
Retention
Acquisition
Visualization

Question 2 of 25

2. Question

Retention, acquisition and some add-on spending together makes up

Brand Lifetime Value
Portfolio Equity Value
Customer Equity Value
Customer Lifetime Value

Question 3 of 25

3. Question

Which of the following is part of establishing a customer retention program?

Examine who the customers are and their specific needs
Create a culture that does not stimulate customer interest
Create the most complicated program possible
Begin work without identifying specific objectives to be accomplished by the program

Question 4 of 25

4. Question

With a niche market business strategy, the focus is on

Dominating a targeted segment through superior knowledge of customers and competitors
Cost Reductions
Large Volume Accounts
Transactional Customers

Question 5 of 25

5. Question

What is the marketing channel that involves no intermediaries to made their products available to final buyers?

Indirect Channel
Static Channel
Direct Channel
Flexible Channel

Question 6 of 25

6. Question

In marketing intermediaries, way of distribution in which few dealers distribute company’s product in selective territories is classified as

Inclusive Distribution
Exclusive Distribution
Intensive Distribution
Selective Distribution

Question 7 of 25

7. Question

In marketing channels, conflict occurs in marketing channels working at same level is classified as

Horizontal Conflict
Vertical Conflict
Slope Conflict
Steep Conflict

Question 8 of 25

8. Question

Type of channel arrangement includes

Vertical Marketing System
Conventional Distribution Channel
Both A & C
Horizontal Marketing System

Question 9 of 25

9. Question

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

Delivery Channels
Value Delivery Network
Marketing Channels
Supply Chain Management

Question 10 of 25

10. Question

Integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as

Intermediary Channel Design
Vertical Channel Design
Horizontal Channel Design
Marketing Channel Design

Question 11 of 25

11. Question

Which of the following consists of a group of customers who share a similar set of needs and wants?

Market Group
Market Segment
Market Level
Market Target

Question 12 of 25

12. Question

System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

Marketing Channel Management
Distribution Management
Horizontal Management
Vertical Management

Question 13 of 25

13. Question

Which of the following combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice?

Mass Marketing
Niche Marketing
Customization
Grassroots Marketing

Question 14 of 25

14. Question

What is the method of determining the promotion budget is criticized for viewing sales as the determiner of promotion rather than as the result?

Objective Task
Symbiotic
Competitive Parity
Percentage of Sales

Question 15 of 25

15. Question

Wealth managers of a firm involved in international trade need to be concerned with what type of issues?

Fluctuating exchange rates, interest rates, balance of payment difficulties and financial contagion
Fluctuating exchange rates, interest rates, balance of payment difficulties and financial stability
Stable exchange rates, interest rates, balance of payment difficulties and financial contagion
Stable exchange rates, interest rates, balance of payment difficulties and financial stability

Question 16 of 25

16. Question

The importance of studying international finance has grown significantly since the 1970s. Which of the following events provides an example of the importance of understanding international finance

The minor impact of the US subprime crisis on the global finance markets
The accounting scandals of the US companies Enron and WorldCom in the early 2000s
The end of bear market in shares towards the end of 1990s
The increase in financial regulation by developed countries over the 1970s and 1980s

Question 17 of 25

17. Question

Which of the following can also plays a key role in addressing the wealth management industrys ethical concerns?

Sustainability
Vendors Capabilities
Both A & B
Outsourcing

Question 18 of 25

18. Question

Which of the following can be the cost and complexity of reversing or changing an outsourcing relationship?

Wealth managers Readiness
Sustainability
Vendors Capabilities
Outsourcing

Question 19 of 25

19. Question

What is/are the basic IT organisational model/s?

Core Private Banking Package Model and Product Split Model
Functional Split Model
Mixed Model
All of the above

Question 20 of 25

20. Question

Ability of an organization to generate revenue with appropriate cost structure results in

Subscriptions
Business Model
Profitability
Productivity

Question 21 of 25

21. Question

Strategies are actions to deliver and it captures value created in

Profit Margin
Value Proposition
Both A & B
Business Model

Question 22 of 25

22. Question

In this model private client and Institutional asset management are kept entirely separate. This typically enables greater private client product customization and a closer relationship between client, relationship manager and portfolio manager.

Sovereign model
Private client integrated model
Asset management integrated model
Manufacturing distribution model

Question 23 of 25

23. Question

This is a centralized asset management function serves the Institutional and private client distribution channels.

Sovereign model
Private client integrated model
Asset management integrated model
Manufacturing distribution model

Question 24 of 25

24. Question

One specific area that has been receiving increasing attention from wealth managers is

Vendors Capabilities
Operational Outsourcing
Readiness
Sustainability

Question 25 of 25

25. Question

____________ is where a universal private banking package covers all major processes and functions of the private banking operations. There are only a few satellites for special purposes (e.g. regulatory reporting).